Stan Hoogeboom

FinOps Consultant 2Data

Stan is a Microsoft Consultant for 2Data, specializing in FinOps, managed services, and commercial strategy. Having spent the majority of his career on the reseller side, Stan knows exactly how Microsoft pricing is built, where the margin sits, and what levers most organizations simply do not have access to. That insider knowledge is now firmly on the buyer's side. Clients including Ferrari, LVMH, Miele, and KPMG have benefited from Stan's ability to identify where they're overpaying, optimize their licensing position, and negotiate stronger terms with Microsoft.

September 29, 2026

11:15 AM Interactive Roundtables (2 Rounds Of 30-Minute Discussions) – In The Staffordshire Ballroom

Take part in casual, roundtable-style discussions designed for real conversation, not presentations. Hear firsthand stories from industry leaders, contribute to your own point of view, and learn how others are tackling today's challenges. Come ready to listen, participate, and leave with new connections and a fresh perspective.

1) Agentic Intake: Eliminating the Friction Between Request and Resolution

Mike Pierson, Head of Sales Engineering, Coupa

2) Humans vs. AI Agents: Who Runs Procurement in 2026?

Jared Petras, Vice President US Partnerships, Lio

3) Beyond N-Tier Visibility: Building Product-Centric Supply Chain Resilience

Simone Lichtmann, Solution Engineer, Sphera

4) Outcomes Over Output: Rethinking the Role Of AI In Procurement

Ali Soomro, CEO, HolmesAI

5) The New Rules when Negotiating A Microsoft Enterprise Contract in the Era of AI

Stan Hoogeboom, FinOps Consultant, 2Data

Edward Sinjorgo, Director, US, 2Data

6) Do More With Less: Where Smart Procurement Teams Are Winning Today

Andrew Turner, Head of US Commercial Sales, Amazon Business
Stephanie Lanza, Senior Strategic Business Development Executive, Amazon Business

Check out the incredible speaker line-up to see who will be joining Stan.

Download The Latest Agenda