Category management often gets overcomplicated, with too much focus on process and not enough on what actually drives results. In this interactive session, attendees will walk through two essential and insight-provoking tools from the category management tool kit: Day One analysis, Portfolio Analysis, and how AI can support faster, smarter strategy development.

• Challenging the assumption that category management is no longer relevant
• Assessing how AI tools can accelerate and strengthen strategy development
• Focusing on high-impact analysis instead of getting stuck in rigid processes
• Applying practical frameworks that work whether you're new to procurement or highly experienced