ProcureCon Indirect East 2020

December 02 - 04, 2020

Omni Orlando Resort at ChampionsGate

Michael Rafferty, Executive Director, Global Marketing Procurement at Kaplan
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Michael Rafferty

Executive Director, Global Marketing Procurement

Check out the incredible speaker line-up to see who will be joining Michael.

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DAY 1 - Monday, March 23, 2020 The Future Is Ours: Accelerating Digital Transformation In Your Organization (Practitioner Only)

3:10 PM Panel: Making The Most Of Marketing Suppliers – Trends, Techniques And Discussion For 2020 And Beyond

Most people in procurement will tell you: when it comes to marketing suppliers, the old rules may not apply. Procurement’s emphasis on cost savings can cause agencies get unmotivated – they may not put their best people on the job or go the extra mile for those inevitable last-minute changes that marketing teams often need. Additionally, the last few years have seen a boom of digital marketing and technology offerings from innovative service providers. With such complexity, the lines between what each vendor offers are often blurred, making the category even more complex to source - but this panel will explore how to overcome these hurtles and get with the program.