John Farmer | ProcureCon East

John Farmer

John Farmer

RVP, Value Advisory Coupa

September 28, 2026

2:10 PM ProcureCon Partner Workshop: Beyond the Silo: Leveraging Network Effects to Connect Strategy to Spend

Benchmarking shouldn't just tell you where you stand—it should tell you where to move next. Many procurement teams are stuck in a "downstream trap," where operational metrics are strong but strategic KPIs like Structured Spend and On-Contract Spend lag behind.  

This session shows how Source-to-Pay KPIs cluster into two groups plus one critical link: the contract, procurement's highest-leverage domino. You'll learn why structured intake predicts AP efficiency at 3x the rate of any other variable, why CFOs are paying attention, and where AI can deliver the biggest near-term return. Attendees leave with a framework for connecting daily activity to strategic outcomes, backed by benchmark data. 


Attendees will:  

  • Spot the downstream trap: KPIs that look strong but aren't moving the metrics leadership cares about 
  • Get a peer-backed roadmap from the 2026 Coupanomics Benchmark Report for building an AI-native operating model 
  • Learn how to target AI investment where it drives the fastest return 
  • Turn spend metrics into a CFO-ready narrative and growth roadmap 

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda