Edward Sinjorgo | ProcureCon East

Edward Sinjorgo

Edward Sinjorgo

Director – US 2Data

Edward is the Director 2Data US and brings more than 20 years of experience across technology sales, sourcing, purchasing and vendor management. Throughout his career, he has led global software category sourcing and IT outsourcing initiatives at KPMG, while also driving strategic vendor management and transformation programs at EY.

At 2Data, Edward and Stan are helping organizations navigate the complex world of software and cloud procurement, cost management and optimization. Their focus is on equipping customers with the data and strategy needed to reduce costs, manage risk and secure stronger software and cloud agreements.

September 29, 2026

11:15 AM Interactive Roundtables (2 Rounds Of 30-Minute Discussions)

Take part in casual, roundtable-style discussions designed for real conversation, not presentations. Hear firsthand stories from industry leaders, contribute to your own point of view, and learn how others are tackling today's challenges. Come ready to listen, participate, and leave with new connections and a fresh perspective.

1) Agentic Intake: Eliminating the Friction Between Request and Resolution

Mike Pierson, Head of Sales Engineering, Coupa 

2) Humans vs. AI Agents: Who Runs Procurement in 2026? 

Jared Petras, Vice President US Partnerships, Lio


3) Beyond N-Tier Visibility: Building Product-Centric Supply Chain Resilience  

Simone Lichtmann, Solution Engineer, Sphera 


4) Outcomes Over Output: Rethinking the Role Of AI In Procurement

Ali Soomro, CEO, HolmesAI 


5) The New Rules when Negotiating A Microsoft Enterprise Contract in the Era of AI

Stan Hoogeboom, FinOps Consultant, 2Data

Edward Sinjorgo, Director, US, 2Data 

6) Simplifying Procurement: Driving Compliance With Intelligent Automation

Hosted by Amazon Business 


Check out the incredible speaker line-up to see who will be joining Edward.

Download The Latest Agenda