ProcureCon Indirect East 2025

September 15 - 17, 2025

Signia by Hilton Orlando Bonnet Creek, FL

Brian Roche

Chief Procurement Officer Westfield Group

Brian Roche is responsible for Westfield’s enterprise procurement function which includes the development and execution of source-to-pay programs including category management, third party risk management, operational procurement and process automation.

Roche joined Westfield in April 2015 from Citizens Bank, where he served in various leadership positions managing vendor risk, strategic sourcing events and technology, and training programs. Before that, he was Vice President, Senior Sourcing Strategist for Key Bank National Association. In all, he brings 20 years of procurement, financial and leadership experience to his position with Westfield.

Roche earned his graduate degree in Information Systems Management from Case Western Reserve University, and his undergraduate degree in Finance from Ohio University.

He is a former member of BITS, the technology policy division of the Financial Services Roundtable, an industry group with expertise on managing vendor risk, and served as a charter Steering Committee member to establish the Risk Management Association’s Vendor Management Roundtable.  He is also a current member of Sourcing Industry Group and provides thought leadership in other industry forums in emerging areas of supply chain management.

Westfield Insurance is one of the nation’s 50 largest property and casualty insurance groups, represented by a network of more than 900 independent insurance agencies.  Westfield provides commercial insurance in 21 states, personal insurance in 10 states and surety services to customers in 50 states. 

Check out the incredible speaker line-up to see who will be joining Brian.

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