Ali Soomro | ProcureCon East

Ali Soomro

Ali Soomro

CEO Holmes AI

September 28, 2026

4:10 PM Trailblazer Showdown: Celebrating Procurement Projects That Push The Boundaries

Step into the spotlight for the first-ever ProcureCon Trailblazer Showdown! Companies that are less than 5 years old will have 5 minutes to showcase a recent procurement innovation project spanning AI and tech to sustainability, processes, or anything that's pushing the boundaries. A panel of judges will hear all the presentations and crown the project that made the biggest impact


Sponsor Qualifications: 
  • Companies must be operating for less than 5 years 

Presentation Requirements: 
  • Company Founder/CEO must give presentation 
  • Each company has 5 minutes to present (Max of 1 PowerPoint slide) 
  • Must present one client-oriented innovation project; focus on the problem, solution, and impact/results 
  • Client co-presenter strongly recommended
  • No company pitches, keep it project-specific Participants must send an outline of their presentation two weeks before the event for review 

Presenters: 
1)Tamarin AI  
2) Khalil Birouaine, CEO, Founder, Pavus 
3) Ali Soomro, CEO, Holmes AI
4) Axya
5) Matthew Whiting, CEO, Cotiss 
6) KodiakHub 

September 29, 2026

11:10 AM Insightful Partner Deep Dives (2 Rounds Of 30-Minute Discussions)

Take part in casual, roundtable-style discussions designed for real conversation, not presentations. Hear firsthand stories from industry leaders, contribute to your own point of view, and learn how others are tackling today's challenges. Come ready to listen, participate, and leave with new connections and a fresh perspective.

   1) Agentic Intake: Eliminating the Friction Between Request and Resolution
Mike Pierson, Head of Sales Engineering, Coupa 

2) Simplifying Procurement: Driving Compliance With Intelligent Automation
Hosted by Amazon Business 

3) Humans vs. AI Agents: Who Runs Procurement in 2026? 
Hosted by Lio

4) Beyond N-Tier Visibility: Building Product-Centric Supply Chain Resilience  
Simone Lichtmann, Solution Engineer, Sphera 

5) Outcomes over Output: Rethinking the Role of AI in Procurement
Ali Soomro, CEO, HolmesAI 

6)The New Rules when Negotiating a Microsoft Enterprise Contract in the Era of AI
Edward Sinjorgo, Director, 2Data 
Stan Hoogeboom, FinOps Consultant, 2Data

7) Becoming A Sustainability Leader: Embedding Responsible Sourcing Into Everyday Buying Decisions

Check out the incredible speaker line-up to see who will be joining Ali.

Download The Latest Agenda