ProcureCon Indirect East 2021

May 18 - 20, 2021

12:00PM ET

Procurecon Success Coupa Software

4 Reasons Coupa Software is a Repeat Sponsor at ProcureCon


Coupa Software is a cloud-based spend-management system, and a multi-time sponsor of ProcureCon conferences. Ariadni (Ari) Pereira, Director of Event Marketing at Coupa, has been attending ProcureCon events for as long as she’s been with the company. Over the last 5 years, she’s watched ProcureCon East and ProcureCon West grow significantly in number of attendees and sponsors, and she’s looking forward to attending our many other procurement events in the future.

We caught up with Ari about her experience with ProcureCon and the difference it’s made for Coupa . She gave us 4 reasons she never misses a ProcureCon - See what she has to say below!


The strong and constantly changing audience.

ProcureCon has exactly the people we’re trying to target in attendance, and at the end of the day it comes down to leads. There’s net-new opportunity at these events and that’s one thing we like about sponsoring. It’s a good way to meet other companies and partner with them from a vendor standpoint as well.”


The ProcureCon community.

“There’s also a kind of following. It’s nice to go back year after year, whether on the east coast or the west coast, for a little reunion. We have a lot of customers that go to ProcureCon. Our goal is to foster those relationships at the event. It’s about continuing and furthering business and personal relationships with the people who attend.”


It’s fun and very personalized.

“There’s an element of play and fun at this conference. Other conferences I’ve been to are more formal – this isn’t like that. I like the details and the personal touches – like the second night’s reception, the mimosas during breaks and the espresso bar. Those details make a difference. They get people talking.”


Maximum brand exposure and interaction.

“We like the fact that we can speak at the events and the thought leadership aspect that comes along with it. We like the round table format and the parties we can sponsor.”

“From a brand-awareness standpoint, it’s fantastic for us to be there. Not only are our competitors at the event, but the exact people we’re targeting are there as well. I definitely see the value in being at ProcureCon, and I would definitely sponsor again.”

Ariadni (Ari) Pereira Director, Event Marketing Coupa Software