Too often, sales teams see procurement as a roadblock — the final hurdle standing between them and a closed deal. But what if procurement could be your greatest ally instead? This session reveals how to shift the dynamic from adversarial to collaborative, helping you better understand procurement’s priorities, navigate their processes, and position your solution as the strategic choice. Learn how to build credibility, align with procurement’s goals, and accelerate deal closures by working with them — not against them.

Key Takeaways:

• Understand procurement’s mindset, objectives, and success metrics
• Position your solution as a value-driven, risk-reducing, strategic investment — not just a cost
• Build trust and alignment early to avoid last-minute deal stalls
• Learn negotiation strategies that satisfy both procurement and your sales targets
• Turn procurement into a champion for your deal, not a blocker