December 02 - 04, 2020
Omni Orlando Resort at ChampionsGate
DAY 1 - Monday, March 23, 2020 The Future Is Ours: Accelerating Digital Transformation In Your Organization (Practitioner Only)
3:10 PM Panel: Making The Most Of Marketing Suppliers – Trends, Techniques And Discussion For 2020 And Beyond
Most people in procurement will tell you: when it comes to marketing suppliers, the old rules may not apply. Procurement’s emphasis on cost savings can cause agencies get unmotivated – they may not put their best people on the job or go the extra mile for those inevitable last-minute changes that marketing teams often need. Additionally, the last few years have seen a boom of digital marketing and technology offerings from innovative service providers. With such complexity, the lines between what each vendor offers are often blurred, making the category even more complex to source - but this panel will explore how to overcome these hurtles and get with the program.