ProcureCon Indirect East 2020

December 02 - 04, 2020

Omni Orlando Resort at ChampionsGate

Barry Kull, Senior Director, Americas Category Management at AstraZeneca
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Barry Kull

Senior Director, Americas Category Management

Check out the incredible speaker line-up to see who will be joining Barry.

Download The Latest Agenda

DAY 1 - Monday, March 23, 2020 The Future Is Ours: Accelerating Digital Transformation In Your Organization (Practitioner Only)

3:10 PM Panel: Making The Most Of Marketing Suppliers – Trends, Techniques And Discussion For 2020 And Beyond

Most people in procurement will tell you: when it comes to marketing suppliers, the old rules may not apply. Procurement’s emphasis on cost savings can cause agencies get unmotivated – they may not put their best people on the job or go the extra mile for those inevitable last-minute changes that marketing teams often need. Additionally, the last few years have seen a boom of digital marketing and technology offerings from innovative service providers. With such complexity, the lines between what each vendor offers are often blurred, making the category even more complex to source - but this panel will explore how to overcome these hurtles and get with the program.

DAY 2 - Tuesday, March 24, 2020 Driving Procurement And Supplier Innovation – Bringing Fresh Ideas To An Established Function

4:00 PM Interactive Case Study: Embracing Your Seat At The Table During A Product Launch

Among the biggest expenses for pharma marketers worldwide, there's one that really stands out – pharma product launches. 

Regardless of whether your in the pharma industry yourself, you won’t want to miss how Barry Kull and his team embraced their role as value providers in this high risk/high reward aspect of thir business. 
This engaging session will provide you with:
•An insiders guide on the pharma product launch process
•Techniques used to gain leverage in the product launch process
•Inisght that you can apply to your own organization’s product launches, regardless of industry.